Built for card issuers & fintechs

Intelligence that moves at the speed of your business.

DataPulso delivers custom analytics solutions for card issuers and fintechs — from activation to retention. Built fast, grounded in payments expertise, and tailored to your exact challenge.

2–4w
From first call to
live dashboard
5×
ROI vs traditional
analytics vendors
100%
Custom-built for
your data & context
Activation Usage Retention
Portfolio snapshot · Jun 2026 Live
Activation rate
61.3%
▲ Target: 80%
Share of wallet
38%
▼ Avg: 44%
At-risk clients
128K
▲ +8.1% MoM
MRR at risk
$4.7M
Monthly recurrent
Millennials
High
Transactors
Med
Premium
Low
Seniors
Med
38%
Cards never activated
On average, 38% of issued cards never complete a first transaction. Revenue lost before the relationship begins.
−6pp
Share of wallet gap
Most issuers capture 38% of cardholder spend. Industry leaders capture 44%+. The gap is worth millions in annual revenue.
60–90d
Too late to act on churn
Traditional reporting shows you churn after it happens. DataPulso identifies the signals weeks before a client decides to leave.
Our solutions

Three modules. One lifecycle.

Each module targets a distinct business problem in the cardholder journey — deployable individually or as an integrated intelligence suite.

🟢
Module 01 — Activation

First 90 Days Intelligence

Turn issued cards into active cardholders. Identify where and why clients drop off in the activation funnel, by segment and channel.

Activation funnel by cohort & segment
Barrier identification per segment
Time-to-activate distribution
First-use channel & category analysis
Never-activated revenue opportunity
🟡
Module 02 — Usage

Growth & Share of Wallet

Grow revenue from existing cardholders. Identify underutilized segments, category gaps, and share of wallet opportunities.

Share of wallet by segment vs. benchmark
Spend category penetration heatmap
Transaction frequency trends
Cross-sell & upsell opportunity ranking
Segment-level growth potential scoring
🔴
Module 03 — Retention

Churn Risk Intelligence

Stop losing cardholders before they decide to leave. Detect behavioral signals weeks ahead and target retention actions where they matter most.

Churn risk scoring by segment
At-risk MRR impact quantification
Top churn signals — portfolio wide
Retention campaign effectiveness
NPS correlation & early warning

Each module available as monthly subscription · Combine for full lifecycle view

Custom projects

Your challenge doesn't fit a standard module?

The three modules cover the most common pain points — but payments is a nuanced business. We build from scratch when your question requires it. Fast, focused, and with industry context built in.

📊
Regulatory reporting dashboards and compliance analytics
🔗
Multi-product cross-sell intelligence (cards + loans + accounts)
🌎
Geographic expansion analysis — new market entry readiness
Real-time anomaly detection for portfolio monitoring
🤝
Partner & co-brand card performance analytics
Tell us your challenge →
01

Discovery call — 30 min

We listen to your challenge, your data infrastructure, and your timeline. No sales pitch.

02

Scoped proposal — 48 hrs

We come back with a concrete scope, timeline, and fixed fee. No surprises.

03

Build & iterate — 2–4 weeks

We build fast and show you progress weekly. You steer the direction as we go.

04

Delivery & handoff

You get a working solution your team can use immediately — not a deck with recommendations.

How we work

Fast by design. Not by accident.

Our process is built around one principle: the fastest path from your data to a decision your team can act on.

01
Day 1–2

Discovery & scoping

We align on your data sources, key business questions, and success criteria. We speak payments — no translation needed.

02
Week 1

Data connection & model

We connect to your existing data infrastructure and build the scoring model specific to your portfolio segments.

03
Week 2–3

Dashboard build

Interactive, filterable dashboard delivered to your team. Updated on your preferred cadence — daily, weekly, or monthly.

04
Ongoing

Action & iteration

Each insight comes with a recommended action. We iterate based on what your team learns and what questions emerge.

Why DataPulso

Not a vendor. A specialist.

Speed that matters

From first call to live dashboard in 2–4 weeks. We work with your existing data — no long implementation projects, no IT dependency, no waiting quarters to see results.

🎯

Payments expertise, built in

Our team has worked inside fintechs and payment networks. We know which signals predict churn, which categories unlock growth, and how portfolios actually behave.

🔧

Built for your reality

No rigid product tiers. No generic templates. Every solution is scoped to your segments, your data structure, and the specific question your business is asking right now.

"We identified risk signals in our millennial segment for the first time — within three weeks of deployment. That's faster than our internal reporting cycle."
— Head of Cards, Regional Bank · Latin America
34%
Reduction in high-risk churn after first retention campaign
18d
Average from kick-off to first live dashboard
ROI versus traditional analytics vendor cost
3
Modules deployed in parallel for full lifecycle view
Get started

Ready to see your portfolio's blind spots?

Schedule a 30-minute session. We'll show you a live demo scoped to your portfolio size and the specific challenge you're facing — activation, usage, or retention.